After fighting the urge to share this for over 24 hours, I am giving in. It’s just too good to keep to myself…
A couple days ago, I shared a link to an article from one of the Harvard Business Review blogs. The post, I Don’t Understand What Anyone is Saying Anymore, hit close to home for me. It highlights five common (and somewhat funny) dysfunctions of business communication. It’s a short read, entertaining, and moderately convicting. But, here’s the kicker. Yesterday, I received a business announcement, the likes of which I don’t think I’ve ever experienced before. Here’s an excerpt from the announcement – the names have been changed to protect the innocent (and guilty).
Bob is responsible for driving incremental market share in the XYZ market segment, responsible for the XYZ offers, and is the ABC organization lead on a DEF organization initiative to support big feature X across the entire company portfolio. Bob will partner with members of the ABC and DEF organizations as well as services, sales, channels and other stakeholders on both of these initiatives.
Wow! Driving, leading, supporting, partnering, initiatives, stakeholders. What does this mean? Who talks that way?
