Big Data isn’t the Silver Bullet Either

I have been excited about the latest round of improvements and new products that aid in the storage, processing, and analysis of big data.  I am particularly excited about Apache Spark (see last post) and some of the other tools that let you work fast and open with big data.  But, as this article at HBR reminds us, there is no silver bullet.  This is true in all disciplines and industries.  One awesome capability will never be able to cover the shortcomings in other areas.  For example, if you didn’t have clarity around the problem you were trying to solve with your relational database, it won’t become clear by adopting a Spark cluster.  So, embrace big data.  But, keep working on the other stuff too.

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